Nora Peterson

Nora is an all-around business development and growth strategist. Prior to co-founding Xessentials, she was VP of Strategy at Dow Jones and has held various positions in finance, marketing, and business development, including as Head of BusDev Aon’s Innovation & Analytics Center in Singapore, where she led a corporate incubator team of data scientists and product engineers. Mentoring largely female teams in Singapore deepened her passion for helping accelerate the careers of women around the world and ultimately is what drove her to co-found Xessentials.   

Nora has an MBA from the University of Chicago’s Booth School of Business . While there, she was infected by the entrepreneur bug and took part in the top US accelerator program, New Venture Challenge (NVC). She currently serves on the Alumni Boards of Chicago Booth Women’s Network and the Booth NYC Entrepreneur Network.



julia mcinnis

Julia is the co-founder and CEO of Lancealot, a marketplace for content creators who specialize in sports storytelling. Prior to Lancealot, she was the senior associate for the Chicago Media Angels Investment Group, where she led the group’s due diligence process. Julia started her career as a film producer and spent four years working with the award-winning directors, D.A. Pennebaker and Chris Hegedus. Her last film, Unlocking the Cage, premiered at the Sundance 2016 Film Festival and was picked up by HBO.

Julia received her MBA from the University of Chicago’s Booth School of Business, where she was a finalist in the New Venture Challenge. She also has a B.A. in English Literature from Trinity College.